Trademark law gives companies the special right to use a given name or design, called a "mark," for the purpose of identifying the source of that company's goods or services. Trademark law is an incentive-based system because it gives companies the special right to use a mark in bond with assured goods or services. The company can create a brand that is familiar by the consuming public.
Trademark law creates a very strong incentive for companies to make the highest quality product and to advertise their qualities and attributes perfectly. Aside from the fact that companies invest thousands to millions of dollars into their trademark. If in case a person or a company has violated the trademark law, the trademark owner may then file an infringement case against the liable party.
Afterward, the court will decide on the case using some factors such as:
the strength of the mark,
the proximity of goods,
the resemblance of the marks,
evidence for consumer confusion
the similarity of marketing means
and the intention of the defendant among others
If someone is using your trademark without your permission then a trademark lawyer can greatly help you in taking legal action against the organization or person who has used your trademark.
Here are a few characteristics of reliable trademark lawyers that you must take into consideration:
• The trademark lawyer must have a genuine degree from a reputable law school. • They should have past experience in working on trademark cases. • Knowledge about your field and your company itself is extremely important.
• They should have experience in writing trademark, having them overturned and even challenged.
• Your chosen lawyer must be affordable and efficient at the same time. To know more about the trademark lawyers in New Jersey, then click here